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Learn how to avoid bad web design and identify wrong Search Engine Optimization practices
You will be amazed how many web designers and dubious Search Engine Consultants use wrong practices in web design and Search Engine Optimization.
There are two reasons for this:
- Deliberately, to manipulate the search engines for better rankings.
- Unintentional, due to lack of knowledge, time, control or other reasons.
Learn from other’s errors
(there is no shame to make an error, there is only shame if you don’t learn from it)
For the second group, you are here at the right place. I have compiled a top list (still growing) of most used web design mistakes and most used wrong SEO techniques. Learn how to avoid web design mistakes and how to identify (and avoid) unethical SEO techniques. Use this information as a checklist or guideline for your website’s design and your optimization methods. If you recognize any of the mentioned practices, then get rid it of ASAP!
Do a regular health check
Your statistics tells you how your pages are performing and if visitors use the right keywords to find your site. Your statistics also tells you your conversions, especially when you use specific SEM campaigns. Many people think that SE ranking is the most important critical factor of your website’s success. Wrong, it is your ROI which should be your most important critical factor. And your website statistics can tell you how your site is performing.
What works today can fail tomorrow.
What happens when using bad design and SEO manipulation
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Errors and an overflow of HTML warnings can hurt the accessibility and usability of your site for as well human beings as crawlers.
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Slow loading pages can cause premature bouncing
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Visitors can get lost in your site when using wrong navigation
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Visitors will point quickly at the white cross in the red square
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Search engines can ‘filter’ your site (lower ranking)
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Search engines can ban your site (not ranking at all)
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Your site can land in bad neighborhoods (bad linking)
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Visitors hate pop ups (and will bounce away)
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You have to pay a lot for ads while you could be in the organic SERP
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You can get negative feedback from your visitors/customers
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You can get serious complaints (even from search engines)
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The existence of your site has no added value in the www (bad, poor content)
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You will have no income
